Helping a Client Combat Stress; How to Retain and Nurture Clients 7/10/2009
In this Issue
Institute News
How Do I Eliminate Stress From My Life?
LCI Spotlight
Specialty Streams: Career Coaching
How to Retain and Nurture Clients
Coaching Club: Update
Live to Coach (LTC): Update
Quote of the Fortnight
Student Notice

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Editor: Sandra Poletto

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Copyright: 2005 Life Coaching Institute (Aust)


Welcome to Edition 112 of Coaching Inspirations. This edition's main article explores a coaching scenario where a client wants to eliminate stress from his life. To assist this client, we engage into initial stress assessment, complemented by a range of stress prevention strategies and techniques.


Also in this edition: LCI's Career Coaching Specialty Stream; how to retain and nurture your clients; Live To Coach and Coaching Club updates; and upcoming Certificate IV & Diploma TeleClasses in October.


Enjoy your reading!





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Institute News

How about a course that fits into YOUR LIFESTYLE,

And not the other way around?


Institute courses are developed to maximise your learning experience. Your course is self-paced and extremely flexible. This means you can easily fit your studies around your lifestyle, allowing you to accelerate through your course or progress at a moderate pace.


Regardless of how fast you choose to progress with your studies, you will have the full academic and administrative support of your Local Student Fulfilment Centre.


As Australia's leading Life Coaching training provider you are assured that your course curriculum is of world leading standard and will equip you with the knowledge and skills you require to practice as a professional Life Coach.


The Institute's academic team is there to assist you with your studies from enrolment to graduation. The comprehensive academic support systems have been designed to make your studies as enjoyable and enriching as possible. Some of the support services you will enjoy include:


  • Access to local Student Fulfilment Centres and specialist support in Brisbane, Sydney, Melbourne, Adelaide, Perth and Sunshine Coast and private assessors in Hobart, Darwin and Gold Coast.

  • Cleverly written, purposefully designed and easy to understand learning materials that include individual workbooks, unique industry specific coaching case studies, practitioner tools and worksheets and fully referenced and categorised books of readings that represent over 55 leading coaching texts.

  • A dedicated national Study Assistance Hotline that puts you in direct contact with a team of accredited Coaching Advisers who are on hand Monday to Friday, 9am to 5pm (EST) to support and guide you on your way to the successful completion of your coaching qualification.

  • A comprehensive and easy to navigate virtual campus on the web gives you the option to submit assessment via e-mail, access practical workshop timetables for each state, contact your Coaching Advisers to ask a question and network with other students through the community forum.

  • FREE Tele-Classes allow you to be part of an interactive study group which focuses on particular units of the course. Each week you can listen in and interact with your accredited coaching advisor and fellow students as you learn how to apply the knowledge, skills and coaching expertise presented within the course.

  • There is also a series of required 2-day Skills Workshops that allow you to apply, practice and refine your newly formed coaching skills under the guidance and expertise of an experienced Life Coach. These workshops are conducted in a class room setting with a small group of fellow students.

  • You can also elect to be a part of an active student network where you can communicate via phone or e-mail with other local students and become part of an active study group or form a study partnership with someone you connect with.

Want to learn more? Visit today!


You can also click here to request additional Course Information or click here to download a Course Prospectus.
How Do I Eliminate Stress From My Life?

In our case scenario, your client has asked you how he can eliminate stress from his life... below are some thoughts from our Master Coach Zahava Starak.


Initial Assessment


To find an answer to this question the coach needs to undertake an educative role and teach their client a little bit about stress. There is a plethora of information available describing stress and its symptoms - but there is perhaps not enough understanding.


Therefore before a client can eliminate stress they need to know what stress is. With knowledge the coach and the client can then apply techniques for the identification, management and reduction of stress. It is important for the client to know that stress affects everyone at some stage of their life and that not all stress is bad for you.


No one can completely escape the effects of stress and in actual fact stress is that natural part of the human being that keeps us alert and prepared for situations which require prompt responses. In fact, stress plays a positive role as a performance enhancer as it facilitates the availability and release of motivational energy.


It makes sense therefore for individuals to seek an optimal level of stress in their day to day lives. If stress is totally absent, boredom, apathy and dissatisfaction set in and psychological disturbances can occur. Some people thrive on stress levels that others might find terrifying. For example, politicians, pilots and police officers readily expose themselves to stressors which could severely limit others through their career choices.


It becomes apparent therefore that before eliminating stress coach and client need to identify the stressors in the client’s life and determine how much is required for healthy functioning.


There are a number of tests that a coach can ask the client complete as to determine and measure stress. A pioneering system for measuring stress was devised as far back as 1967 by two psychologists, Holmes and Rahe. Scoring was used to rate the disruption and resultant stress of a range of recent events in the individual’s life.


Some of these events include major upheavals as a divorce, accident, and retirement and some less dramatic causes such as a change in eating habits, change in school or change in work responsibilities. There are also other tests used to generally rate life style stress. Checklists as handouts can be given clients or the coach can ask questions such as:


  • Do you struggle with stressful interpersonal relationships?
  • Is your work challenging and satisfying offering intrinsic rewards?
  • How do you manage your time? Is there too much to be done in the time available? And
  • Are you the type that accepts high pressure or stressful situations passively when you really want to act assertively to re engineer pressure situations?

With the information these questions and tools provide it is possible to determine what stress the client is experiencing and whether this stress is good or not. It is significant to note that the objective now becomes not to eliminate stress but to find a balance which allows optimum performance and a healthy and happy lifestyle.


Strategies to Achieve Balance


Motivation will play a key component in how successful the client will be in reaching this goal. When the sources of stress have been identified, there are usually three proactive steps the client can take to bring their stress to acceptable levels 


  1. Modify specific situations
  2. Change attitudes
  3. Introduce stress management techniques.

In modifying situations the coach can teach numerous strategies moulded to each unique situation. For coping with too much to do and not enough time to do it, the client can be taught time management techniques and be provided with a time map.


This map is divided into ‘activity zones’ that correspond to your life categories and contain all the tasks on your to-do-list. For those who find the workplace to be a major source of stress, they can learn problem solving strategies and conflict resolution styles.


Individuals experiencing the stress of small business and executive pressures can undertake programs to learn leadership skills, team building and decision making. Skills such as basic communication and assertiveness can help deal with stress in both the work and home fronts as well as in social interactions.


To help clients comfortably talk with others in any setting, coaches can systematically introduce communication skills such as the use of open-ended questions, giving self disclosure, changing topics, breaking into ongoing conversations and learning how to tell stories.


If a strategy or technique is not enough to bring stress to an acceptable level, coach and client can take a hard look at how the client can ‘let go’ of the stressful situation and walk away from it. This challenge will bring another set of skills as the client learns how to deal with pressure situations by releasing their hold on them.


This latter process then introduces the client to the second step they can take in their attempt to optimise their stress levels- change attitudes. And when it comes to this step there are a lot of approaches the coach can use.


Neurolinguistic Training or NLP - for one - is a framework which has many techniques aimed at helping individuals de-construct the meaning they give to events and then introduce a different healthier meaning to them. The fundamental concept in this and all related approaches is that the individual needs to change the thinking around the stressful occurrence.



Click here to access some NLP techniques...



This can be as simple as introducing an intervening thought every time a stressful situation arises. For example, if traffic jams are a source of stress the client can ensure that they are never caught in traffic hurdles (thereby addressing step 1) or they can change their thinking about traffic snarls.


Every time they are caught up in traffic they will think to themselves that this is an opportunity to relax and to listen to that CD they have wanted to for a long time. The response to this intervention is a distressed individual.


Step 3 includes the introduction of stress management techniques is the content of hundreds, more likely thousands of books and articles. The coach can both introduce ways to prevent and reduce stress and can also refer their client to these books.


A more detailed look at some of these stress management techniques can be found in our featured article on Edition 101.


In brief, some of these techniques include Relaxation Techniques such as breath control, thought control and muscular control, meditative movement therapies such as yoga, alternative medicines such as acupuncture, manual healing methods such as massage therapy, a change in diet and nutrition, getting a pet and laughing a lot.


Outfitted with the right attitude, the knowledge of how to modify stressful situations and some specific tools to avoid and manage stress the client  has not eliminated stress but has found how to make stress work to their advantage.


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LCI Spotlight

Team Up With Hundreds of Successful, Progressive-Thinking Coaches... and Skyrocket Your Business Growth!


Use their tools, apply their strategies, pick their brains and take their knowledge to DRAMATICALLY escalate the growth of your coaching business.


Don't miss out on the most important opportunity of your coaching career! Here are some of the resources you'll access with a free unrestricted 30-day pass into the INNER SANCTUM of the world's coaching elite:


  • The industry leading 104-lesson eCourse (UCBBP) that steps you in detail through every process required to build a flourishing coaching business.
  • Dozens of 'fill-in-your-business-name' marketing and operational templates.
  • Audios and Podcasts by some of Australia's leading Business Leaders and Master Coaches, discussing their most intimate business and coaching secrets.
  • Access to the country's most exclusive coaching networks, previously only open to the coaching elite.
  • A Bookclub with over 75 world-renowned publications.
  • Videos, life tips and strategies, interviews, plus much more.

CoachIQ Coaching Club is a resource rich community for practising and aspiring coaches. It contains ALL the necessary information, resources, templates, networks and intellectual property you need to avoid costly pitfalls and implement powerfully effective strategies to build a flourishing coaching business.


Don't miss out! Visit today and become a member today.



Develop Your Coaching Skills and Expertise with Ongoing Access to Premium Quality Professional Development...


...For Just $0.88 a Day!


Coaches looking for professional development training can take full advantage of Counselling Academy (CA), the country’s largest online PD portal for mental health professionals. CA offers courses in a range of interest areas for coaches, including:


  • Neuro-Linguistic Programming
  • Cognitive Behaviour Therapy
  • Solution Focused Therapy
  • Narrative Therapy
  • Coaching Strategies
  • Time Management
  • Conflict Resolution
  • Anger Management
  • Anxiety

All programs are accessible online, 24/7, and with Counselling Academy’s tailored memberships you can access over 50 online courses and 25 video presentations for as little as $0.88 a day!


To find out more, visit 

Specialty Streams: Career Coaching

Selina Scoble (Olympian and Professional Life Coach) estimates that 80% of her coaching clients require Career Coaching at some stage during the coaching process, irrespective of their initial reasons for attending coaching.


Career Coaches work with clients on changes or transitions in their career to establish a career that aligns with their strengths and preferences. Career Coaching is useful for clients changing the direction of their career, transitioning from one work role to another or re-entering the workforce after an extended absence.


Are you ready to become a Career Coach? Then contact your Local Student Fulfilment Centre TODAY!


Brisbane: 1800 108 000

Regional QLD: 1800 102 202

Sydney: 1800 683 882

Victoria: 1800 683 883

South Australia: 1800 683 880

Western Australia: 1800 683 881
How to Retain and Nurture Clients

Retention and nurturing strategies are simple, fun, and low cost. Yet so many businesses fail at nurturing that it makes nurturing such an easy process and massive point of distinction for those businesses that do!


Here are some retention and nurturing strategies to implement immediately:


  1. Link clients and prospects into a regular communication cycle. Regular communication is paramount to any retention and nurturing system. It’s impossible to build a relationship if you do not regularly and predictably communicate. Many businesses ‘dig up’ their databases to use as promotions. This is destructive. You are asking without first giving. Clients and prospects will resent you for this. But they’ll love you for giving them something for nothing; and then providing them with an opportunity to invest.

  1. Thank clients for doing business with you. Most businesses behave as though the client is the lucky one to be using their service. You may behave like this without even knowing it. After every session, service, or product purchase you should THANK your client. Send them an email; sms; card; letter; small gift. Make them feel special and valued.

  1. Give away stuff. We all love unexpected gifts. An excellent nurturing and retention strategy is to give away high perceived-value, low cost gifts.

  1. An excellent way to create value for your clients, at little or no cost to you, is to develop joint ventures with other businesses. For instance, you could approach health spas and get them to provide a free treatment voucher. They are often willing to provide a free treatment as a loss-leader to acquire new clients. This strategy can be applied across a broad range of services.

  1. Add-value to the relationship. Send clients specific information relating to their challenges. Send research, reports, tools, press releases. Anything that your client will find interesting.

  1. Go further than expected. The key to creating true value is to go further than your client would reasonably expect you to go. If you do this, you tilt the reciprocal obligation in your favour, and your client will feel indebted to you.

And here are some additional pointers to keep in mind...


  • Focus your marketing on existing clients. Your current clients have already overcome certain hurdles to doing business with you. They are much more likely to buy from you again. Focus most of your time, efforts, and resources on better serving your current clients. Go deeper rather than wider.

  • Be consistent in your approach and interactions. Treat clients with honesty, humour, and respect. Present a consistent, solid, and professional style to your clients - one they can grow to depend on.

  • Follow through on your commitments. If you promise to send information or to follow up, be sure to do this. You'd be surprised at how many professionals promise to send information, but then never do. You will gain loyalty and trust by doing what you say you’ll do.

  • Allow yourself to connect. Find out about their lives, hopes, goals, and desired outcomes. Use social media to communicate. Ask questions that encourage a deeper sense of shared understanding. The greater the level of connection, the greater the mutual satisfaction.

  • Have fun. It's easy to get caught up in goals, outcomes, and deliverables. Whilst clients do want outcomes, they also want to work with people who enjoy what they do. The more fun you can have while providing strong outcomes, the longer your clients will stay.

  • Position yourself as a resource for life. Tell clients at the beginning that you want to be their coach for life. That means they can always come back to work with you no matter how much time has passed between meetings.

  • Ask for feedback and input. At intervals throughout the working relationship, solicit feedback and input. Ask your clients how they feel about working with you and ask if they have suggestions for how the working relationship or outcomes can be improved. Asking for their ideas shows that you care about their opinions and value their contributions.

  • Share resources. Do you know of a good book that your client might benefit from reading? Tell him about it. Do you have the name of someone who could help your client move ahead on her business plan? Tell her about it. Sharing resources is a terrific way to build loyalty and satisfaction.

  • Reward them for staying on. You might consider implementing some kind of loyalty or perks program, where your long-term clients are rewarded for staying on. You might offer them gifts, products, or services for a certain level of ongoing participation with your business. Maybe Gold or Platinum Membership to your exclusive club.

  • Keep learning. The more you focus on gaining new knowledge, new skills, and new experiences, the more you have to offer your clients. The more you have to offer, the more they will benefit. The more they benefit, the longer they stay. Keep focused on your own professional growth and learning - make this a priority. Both you - and your clients - will gain.



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View this article online! Simply visit and click on the view button to access current and previous editions of Coaching Inspirations.


Who are we? Click here to find out more about the Life Coaching Institute!

Coaching Club: Update

Have you joined the hottest club in town? CoachIQ Coaching Club is a resource rich community developed to assist coaches build flourishing businesses. It's packed with proven templates, resources and training for coaches and coaching enthusiasts.


We're diligently working to expand your resources. If you are not yet a member, here's an overview of what's going on...


Latest Additions


UCBBP Lesson 52 - 20 Ways to Make Your Copy More Believable


"If you can channel the tremendous force of belief behind only one claim, no matter how small, then that one fully-believed claim will sell more goods than all the half-questioned promises your competitors can write for the rest of their days." - Gene Schwartz


When planning a promotion, there are always things you need your prospects to believe before they will buy. The idea that not buying your product or service right now would be the epitome of dumbness is just one of them.


On the way to that end goal, there are always supporting conclusions that must be hurdled...





Featured Resource


Guidelines – Creating a Professional Bio


A Professional Bio is a statement of your qualifications, experience, specialties and interests. It is used to create a point of difference amongst peers and as an endorsement of your skills.


Most importantly, your Bio will weigh significantly in the decision making of your prospective clients as to whether they use your service or that of a competitor.


So, as you can see it is absolutely critical that you pay your Bio its due attention. Without a great Bio, you may spend all your time and money in advertising your services, and not sell yourself effectively enough to your prospects!



Live to Coach (LTC): Update

Live to Coach ( is LCI's official Blog. It's packed with great articles and information for coaches, personal and business development enthusiasts. Here is a review of the latest posts:


How to Determine Your Client’s Needs


To highlight the importance of knowing your prospective client, you can imagine the success you’d have if your target market was adolescent youths from broken families and you promoted your $1,500 monthly coaching service in the Financial Review!


Whilst this example is obviously ridiculous and extreme, clients can be a fickle bunch and it’s crucial that your services are tightly aligned with your prospects profile and needs.


Most novice coaches come from the mindset “I’m going to coach XYZ group”. But they give little thought to the specific challenges, needs, desires and nuisances of their target group (niche). And without this information they’re almost doomed to failure.


Click here to continue reading this article...



Helping a Client in Altering Values


A client has approached you with a frequent query: “How will altering my values help me achieve more in my life?” As the coach, how would you assist this client? LCI’s Master Coach Terry Neal answers…


If your client has asked this question, you should initially check on a few areas. Does your client know what their values actually are? If they do, then you could ask what’s behind the desire to alter them.


Is it from a belief that simply changing them and creating a new list or amended list of positive values (that may include recommendations from others) will produce great changes in their lives?


Or is there a genuine desire to re-examine if how they’re living their life and interacting with others at present is in alignment with their own deepest held values?


Click here to continue reading this article...



Quote of the Fortnight

"When ideas fail, words come in very handy."


~ Johann Wolfgang von Goethe
Student Notice

The following Teleclasses are scheduled for October 09. Click on the link to retrieve the complete timetable along with booking information:


REMEMBER: To access TeleClasses you must make a booking.


Certificate IV & Diploma TeleClasses


Thursday, 15/10/2009

6.30 - 8.30 pm: Workbook 10-13


Thursday, 22/10/2009

6.30 - 8.30 pm: Workbook 7-9


Thursday, 29/10/2009

6.30 - 8.30 pm: Workbook 2 & 3




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