Life Coaching Institute of Australia

Life Coaching is the 2nd fastest growth industry in the world and has been for the last 3-years. This explosive growth in Life Coaching is due to the amazing results that are being achieved around the world by people and corporations applying coaching principals.

Coaches worldwide have been quoted as saying that the coaching profession is the most personally rewarding and exciting profession they have ever been involved in.

Can you imagine a new career helping to transform people's lives? Envisage what it would be like if you were living your dream of assisting people achieve greater success in their lives.

If these outcomes excite you then you’ll find coaching is the career you’ve been looking for. Coaching gives you the opportunity to take your current skills and develop them into a qualification that will change your life and those around you forever.

Life Coaching is assisting and empowering a person, organisation or team to achieve their desired outcomes. Coaches do this through a structured and professional process combining sophisticated training, expanding awareness and designing supportive environments that inspire growth.

It may help you to understand Life Coaching if you think about the analogy of a sports coach. Sports people have been using coaches to assist them attain and maintain peak performance for decades. Sporting coaches motivate, inspire and guide their clients to achieve seemingly super human results.

Life Coaching first became popularised in the United States in the early 90’s and since that time people around the globe have recognised the value of the coach-client relationship and have utilised it to achieve extraordinary results in their personal and professional lives.

Part of the Life Coaching process is to help clients choose new perspectives and establish new beliefs about what is possible in their lives.

Now comes an important Question.
Can you be a Life Coach?
The answer is ‘YES’ you can.

Coaches today come from all sorts of professional and personal backgrounds. Health, Education, Business, Finance, Management, Marketing, Sales and Administration just to name a few.

You can now take your ‘natural’ mentoring, leadership and communication skills and develop them into a structure to ‘coach’ people professionally.

That’s a question worth reflecting on. You see, a person becomes a professional coach primarily for one reason and one reason only…

To have a positive, profound and enduring life changing affect on another person's life! That desire is at the fundamental heart of what coaching is all about.

Is it any wonder that coaching is the 2nd fastest growth industry in the world!

The Life Coaching Institute (LCI) delivers accredited Coaching qualifications…

LCI delivers the Certificate IV in Life Coaching and Diploma of Life Coaching. Both courses are accredited, nationally recognised qualifications under the Australian Qualifications Framework and recognised all around Australia and overseas.

The Certificate IV in Life Coaching is the most popular coaching qualification in the country. It has 9 units, 3 practical assessments, and 4 Tele-Classes. It’s the ideal entry level qualification into the coaching industry.

The Diploma of Life Coaching is the perfect qualification if you want a more thorough understanding of underlying coaching theories. It has 15 Units, 6 practical assessments, and 7 Teleclasses.

If you’d like to finetune your practical coaching skills and boost your confidence, you’re also welcome to attend additional optional workshops for both courses.

Work within a structured coaching framework

Introduces the process of life coaching and differentiates the role of the Life Coach from the role of professionals in related fields. Relevant speciality areas are highlighted and the ethical responsibilities of the coach are examined. Client rights are explored and ethical codes of practice are considered.

Facilitate change through Life Coaching

The life coaching model is introduced and the mechanisms for facilitating client change are covered. The process of life coaching is examined from initial contact with the client through to final session and case closure.

Apply communication processes in coaching interviews

An introduction to the basic communication processes required for effective facilitation of the coach-client relationship. Communication barriers and the stages of an interview are examined and applied in a coaching interview to ensure coach-client communication is effective.

Examine cognitive approaches to Life Coaching

Explores the application of Neuro Linguistic Programming and the Cognitive Behaviour approach to Life Coaching. The strengths and limitations of each approach are considered and their suitability in meeting specific client needs is examined through application to a range of case study examples.

Examine contemporary approaches to Life Coaching

Continues the coverage of Life Coaching approaches by exploring the application of Narrative and Solution Focused approaches to Life Coaching. Once again, the strengths and limitations of each approach are considered, along with suitability in meeting individual client needs.

Manage professional coaching development

Evaluating, reflecting on and continually improving your services as a Coach is a necessary aspect of your coaching business. You will learn how to manage your ongoing professional and personal development. A self- development plan is formulated and strategies are devised to encourage continual evaluation and awareness of coaching skills.

Evaluate specialist coaching areas

Provides an overview of the specialty areas of life coaching including Executive Coaching, Business Coaching, Workplace Coaching, Health & Wellness Coaching, Life Cycle Coaching and Career Coaching. The role of the specialty coach, together with the likely contexts and goals of each speciality area are explored.

Establish legal and risk management requirements of small business

The focus is on getting your ‘back office’ in order which is an important requirement of establishing and operating a successful coaching business. You will learn how to set up and manage important legal and administrative requirements to own and operate a successful business.

Undertake small business planning

Covers the fundamental research and development principles of an integrated business plan which includes defining your coaching products, researching your chosen area of specialty and completing a detailed Strength and Opportunities analysis - all of which are essential to positioning yourself in the market and developing a successful coaching business. You will develop an integrated business plan that incorporates your Vision, Mission and unique skills as a coach.

In addition to the above 6 Units of the Certificate IV in Life Coaching, the Diploma of Life Coaching includes the following Units, beginning with a series of four units that examine each of the four coaching approaches in detail:

Apply Neuro Linguistic Programming to Life Coaching

This unit concentrates on the key concepts, techniques and applications of Neuro Linguistic Programming (NLP) within coaching practice. You will learn how to apply NLP techniques with success and confidence.

Apply the Narrative approach to Life Coaching

The Narrative approach to Life Coaching assists the client ‘re-author’ their life story to focus on the positives rather than the negatives. The approach is valuable in helping clients realise the many successes they have already achieved in their life, which is extremely useful in facilitating client change.

Apply the Solution Focused approach to Life Coaching

Apply many Solution Focused techniques such as the Miracle Question and Scaling to assist clients become more self aware and motivated to focus on their goals. Due to the nature of Life Coaching, the Solution Focused approach is highly relevant when working with coaching clients.

Apply the Cognitive Behavioural approach to Life Coaching

The Cognitive Behavioural approach centres on altering thinking patterns and challenging cognitive distortions that interfere with clients achieving their goals and getting the most out of their lives. As a Coach, you will find these techniques extremely useful when teaching clients how their thoughts can influence their behaviour and, subsequently, achievement of their goals.

Apply specialist Life Coaching tools of the trade

Develop coaching tools such as worksheets, activities and discussion topics to use with your clients during coaching sessions. This hands-on unit will give you a head start in development of your coaching resources for your coaching service.

Manage legal and risk management requirements of a Life Coaching business

Describes the performance outcomes, skills and knowledge required to manage the ongoing legal and risk management requirements of a Life Coaching business. Changes to regulatory, legal, taxation and insurance requirements, and risk management needs of a Life Coaching business are addressed.

Manage Life Coaching business planning and operations

Describes the performance outcomes, skills and knowledge required to manage operations and planning within a Life Coaching business over time. The review, maintenance, monitoring, application and implementation of aspects specific to Life Coaching business planning and operations are included as essential components for achieving business goals and objectives.

Develop a micro business proposal

Tap into your entrepreneurial ability and networks by learning how to identify, develop and assess a business opportunity, or create a new affiliation, business relationship, product or service. With your finetuned commercial acumen, your coaching business will grow and grow!

Market the small business

Provides you with theoretical concepts and skills to develop and implement marketing strategies to promote your coaching business. These skills are essential to a coach that wants to progress their career and complement their effective coaching skills. Within this unit you’ll learn the latest and most effective methods to position yourself and your business. We demystify the marketing process and help you formulate a simple, highly affective and actionable plan to grow your coaching business.

A notable feature of the Certificate IV in Life Coaching and Diploma of Life Coaching is that they are supported by a range of Specialty Streams. Each Specialty Stream has been specifically developed to provide you with the opportunity to gain a higher level of practical and theoretical knowledge in specific fields of coaching that are currently in high demand.

Business Coaching

The Business Coaching Specialty Stream is ideal for Coaches wanting to assist business owners with issues relating to the establishment, growth and change in their business. Business Coaches can assist business owners establish an initial vision for their business, establish a business purpose, set and achieve goals, maintain motivation, monitor performance, manage stress and implement strategies for renewal and growth.

The Business Coaching Specialty Stream covers topics such as:

Coaching interventions and techniques to use with business owners.
Assisting business owners develop strategies for improved business performance and management.
Developing Action Plans to identify and remedy business problems.

Executive Coaching

The Executive Coaching Specialty Stream provides a framework for coaches to work with executives within the corporate arena. Executives seek coaching for a variety of reasons including enhancing their time management skills, improving their motivation, managing stress levels, encouraging innovative thinking and advancing their leadership skills. Assisting an executive in maintaining a greater degree of balance between their work and personal life is also a common coaching scenario.

Areas covered in this Specialty Stream include:

Acquiring a knowledge of executive environments including business protocols, organisational structures and communication channels.
Working to improve performance of a client who has managerial authority and responsibility.
Understanding the link between improved executive performance and improved company performance.
Helping the client to improve interpersonal relationships.
Coaching interventions and techniques to use with executive clients.
Strategies for time and stress management.
Career consulting and coaching.

Workplace Coaching

Workplace Coaching is a high-growth coaching specialty as companies become increasingly aware of how the attitudes and motivation of employees and workplace teams can impact overall company performance. Workplace Coaches work with both individuals and teams in the workplace setting in a variety of coaching situations including improving individual and team motivation and performance, clarifying visions and strategies, building positive work environments, helping individuals and teams to cope with change, and working with employees to identify workplace problems and implement solutions.

The Workplace Coaching Specialty Stream covers:

Techniques for group coaching.
Effective teamwork strategies.
Strategies to remedy business problems and improve workplace functioning.
Creating a shared vision and working towards common goals.
The process of coaching for peak performance.

Career Coaching

Selina Scoble (Olympian and Professional Life Coach) estimates that 80% of her coaching clients require Career Coaching at some stage during the coaching process, irrespective of their initial reasons for attending coaching. Career Coaches work with clients on changes or transitions in their career to establish a career that aligns with their strengths and preferences. Career Coaching is useful for clients changing the direction of their career, transitioning from one work role to another or re-entering the workforce after an extended absence.

Topics covered in the Career Coaching Specialty Stream include:

Assessing job-personality fit and vocational suitability assessments.
Appropriate coaching interventions for career transitions.
Factors in career satisfaction.
Developing a career plan.
Strategies for clients to re-enter the workforce after extended absence.
Supporting clients during the commencement of a new role.

Health & Wellness Coaching

General health and wellness is an important and growing area of concern for many. Health and/or Lifestyle Coaches work with clients to achieve balance between work and leisure pursuits, set health-related goals, formulate a holistic plan for self-care, and moderate self-defeating lifestyle patterns. It is a very rewarding field of coaching as clients make changes in their lives that positively influence their health, which in turn improves their self-confidence and outlook on life.

The Health and Wellness Specialty Stream addresses:

The dimensions of health and wellness.
Understanding the difference between 'health' and 'wellness'.
The importance of a positive outlook and positive self-regard in achieving optimal wellness.
Negative behaviours that impact a person’s health and wellness.
The nature of stress and strategies for the management of stress.
Nutritional principles and the benefits of an active lifestyle.
Strategies for achieving optimal health and wellness.
Techniques to help clients change behaviours.
Becoming aware of your own 'wellness' level and its impact on your role as a life coach.

Life Cycle Coaching

‘Change’ is an inevitable part of life and effective ways to help clients manage change greatly assists them lead a more fulfilled life. Life Cycle Coaching supports clients during life transitions and change related issues, including employment related changes, mid-life, changes to family structure, relationship changes and shifts in sense of purpose and life focus.

Topics covered in the Life Cycle Specialty Stream include:

Understanding the stages of the human life cycle, and the influences and issues that impact on the life cycle.
Strategies for coping with life transitions.
Applying life cycle coaching principles in a variety of life cycle coaching contexts.
Assisting clients to manage change in their life.
Awareness of the impact your own life cycle may have on your role as a Life Coach.

We’ve invested hundreds of thousands of dollars over the last 10 years developing, refining and producing industry leading course materials and resources that set the BENCHMARK for Life Coaching education.

We’ve done this in close consultation with many of the industry's most
highly respected and qualified master coaches…

…With the goal of DRAMATICALLY improving your comprehension and understanding and to make the learning experience one that is FUN, INSPIRATIONAL AND EMPOWERING.

We are the only Life Coaching training provider in Australia that provides students with study materials that have been specifically designed for self-paced learning. Each set of activities within each professionally presented Workbook is referenced back to extensively researched Books of Readings. This unique feature significantly assists your comprehension and minimises your time spent on ‘chasing up’ information. In effect helping you move through your studies in a quicker timeframe.

All the learning material you require to complete your studies is provided to you. You don’t have to purchase any additional textbooks or search for other resources. Our dedicated Course Development Team have worked tirelessly to cleverly design the course resources. Each Unit has its own Workbook and associated Book of Readings. The Books of Readings utilise over 50 associated coaching textbooks from the most astute, highly regarded and influential coaches from around the world.

You’ll be fully supported by the Industry's largest and most highly qualified team of professionals…

Your course has been professionally developed to ensure that upon completion you have the confidence, skills and knowledge to be a highly effective and respected Life Coach. We understand that fitting study into a busy lifestyle that may already be full with work and family commitments can be challenging. That’s why we’ve developed a unique, completely flexible approach to Life Coaching education. We call it ‘Flex Learning.’

Flex Learning is a methodology for the way in which we’ve developed, and deliver, the Certificate IV and Diploma of Life Coaching. Flex Learning puts you in control over when, where and how quickly you learn. With Flex Learning you are able to structure your preferred study methods around the many flexible delivery options we make available to you.

For instance, if you want to study full time you can choose to increase your practical contact time and Fast Track your studies to graduate sooner. Or perhaps like the majority of students you are working full or part time, and would prefer to integrate your studies around other important responsibilities. Well, Flex Learning gives you the best of both worlds by allowing you to self pace through your studies, integrating face to face practical content together with external support such as evening TeleClasses and an interactive student network.

Flex Learning allows you to complete your accredited and nationally recognised Diploma of Life Coaching or Certificate IV in Life Coaching in the time frame that suits you – and with the study and support structure that best meets your learning needs.

Flex Training Materials include a complete set of thoroughly researched and referenced readings and workbooks. This cohesive set of training resources allows you to undertake study at your leisure, away from a classroom style environment. In fact, if your lifestyle requires it, you can complete practically all your studies externally utilising these professionally compiled training materials.

As you progress toward your goal of becoming an accredited Life Coach, you’ll be fully supported by our team of Coaching Advisers as you access Flex Support.

One of the most critical aspects to a qualification, is your ability to use it in the marketplace…

As a graduate, you’ll be invited into the industry's most powerful business network that can
skyrocket the success of your coaching business…

Unfortunately, after graduation, many course providers simply leave their graduates to fend for themselves. Once you have your qualification, there is a whole new world of possibility – there’s also a whole new world of challenges!

The reality of the situation is this: Having the support you require AFTER GRADUATION,
is as important as the qualification itself!

To assist you apply your new skills after graduation, LCI has developed the industry's most comprehensive business development and support program. We call it CoachIQ™ Coaching Club(“Be an Intelligent Coach”). As a member of CoachIQ™ Coaching Club you’ll receive an enormous number of benefits, including:

Coaches are not only living their dream; they’re building six figure income businesses to boot!

Not only are coaches transforming their lives, many coaches have developed big six figure income businesses. Whilst coaches charge vastly different fee levels for their services (usually depending on their experience, specialty and confidence), as a guide, most private clients pay between $200 and $500 per month to their coaches.

Depending on your expertise and the outcome required, businesses will pay between $1000 and $5000 a month. Elite coaches with specialised skills also negotiate performance payments which can see them earning well over $250,000 per year. When you add to this the opportunity for coaches to package and sell products that they develop, coaching can be a very rewarding profession personally, professionally and financially.

Considering everything you’ve read about our nationally accredited courses, the support systems and our personnel, you may find it difficult to understand how it’s also the most competitively priced course of its kind in the country.

If you’re comparing other education opportunities you’ll very quickly find that LCIA’s courses are the most competitively priced qualification of their kind in Australia.

It seems ironic, but so many people enquiring about our programs ask, “How can you offer all this for that price?”

It’s a valid and logical question. Naturally people tend to associate quality with price.

However, when you have VOLUME you can have the best of Price and Quality.

Just think about this for a moment. Other training providers also have premises and staff, and advertise their programs (the main costs for an education company). But they need to fund those costs with 5% to 10% of the number of students LCIA has. So how do they manage to offset those costs? Well, they have to charge significantly more for their programs! And that also doesn’t leave them with much to invest back into course development to maintain quality and applicability.

So, although initially it seems a little strange at first, now you can see how it makes sense that we can (and do!) offer the highest quality programs, with the best support services and graduate outcomes, for the most competitive investment!

Achieve your aspirations in coaching for only 20% to 50% of the investment of other providers…

That’s right! Other coaching training providers charge 2 to 5 times more for their programs because they don’t have the volume cost efficiencies. (And in most instances can’t provide you with anywhere near the same level of support!).

And you can receive even greater savings by making your investment upfront (we pass our administration cost savings back to you), or take advantage of regular monthly payments plans over 12 or 21 months.

So, ACT NOW and start pursuing your dream of becoming a qualified Life Coach…

This is all achievable. People are living it RIGHT THIS INSTANT, and so can you…